Give the project a shape
Describe the creative idea, brand, deliverables and intended audience. Reference images can help communicate a mood, but describe what specifically matters to your team.
Be precise about production
Include the location, dates, working hours, fittings, travel and team contacts. Distinguish confirmed information from details still being planned.
Define usage before booking
Specify media, territory, duration and any exclusivity. A campaign on a local website and a global paid campaign involve different usage discussions.
Share a practical budget
Include currency and explain whether travel and other expenses are included. A clear budget helps the agency assess options and avoids unnecessary back-and-forth.